Our groundbreaking research discovers a hierarchical map of what UHNWI truly value, which looks like nothing we have seen in the luxury industry until today. Annalisa Tarquini - Poli Tarquini-Poli and I reveal the answer to the question what matters most to the billionaires of this world when they purchase one, or multiple superyachts. Have you ever wondered how the Uber-Rich make their choices? What is important to someone who possesses status, success, and wealth in abundance? What makes a billionaire tick? In our latest research, set in the world of the UHNWI and one of their most popular toys, a Superyacht, my colleague Dr.
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